The ‘Steering variety and complexity in operations management towards sustainability‘ (SUSTAIN) project aims to investigate and develop innovative ways to promote a paradigm shift moving the perception of environmental sustainability from a constraining factor to a value-adding driver of the economic growth. The ambition is to contribute to extending the concept of customer centric operations management to a broader spectrum driven jointly by customer requirements and by environmental and economic sustainability.

SUSTAIN will build on current best practices and theoretical state of the art about this topic to elaborate on roadmap to move forward to more customer sustainable operations management. A particular focus will be put on the enabling tools of this paradigm shift especially within SMEs.